Horn knows how to capture and maintain the attention of any audience. For
nearly three decades it’s been her mission to help others do the same. Sam
trains executives, entrepreneurs, writers, film directors, scientists,
government officials, and TED Talk speakers in effective communication.
is the author of numerous books including POP!, Tongue Fu!®, ConZentrate,
What’s Holding You Back? and Got Your Attention? She co-founded the
Business Book Festival and served as the Executive Director and Emcee of the
world-renowned Maui Writers Conference for 17 years, where she worked with many
bestselling authors and screenwriters. Sam is the author of our Write Well,
Write Fast, Write Now program.
as “The Intrigue Expert,” Sam helps move people from being “conflict averse” to
“conflict comfortable.” She teaches people how to create respectful,
collaborative, one-of-a-kind communications that are mutually beneficial and
solve conflicts elegantly. Her most recent book, Talking on Eggshells,
is about developing “soft skills for hard conversations.”