Exactly; you get the "logical" voice in your right ear, which uses powerful Neuro-Linguistic Programming techniques, while you get the "creative" voice in your left ear, which weaves metaphors and fantasies relevant to the goal of the tape. Remember, for some reason, the ears are neurologically cross-wired, so creative - in the left ear, hits the right brain, which is the creative side, etc. The definition, however, is something like, "beyond the threshold of conciousness," or something similar. The definition is in one of the articles on this site. Para means beyond, and liminal means something. SUBliminal means "BELOW the threshold of conciousness," and there is a big difference. But again, read the articles on the tapes.