One spring day towards the end of 2004, Rhonda Byrne discovered a secret – the secret laws and principles of the universe.
Almost immediately her life was transformed, as she began to put into practice what she had learned. And in that moment her greatest wish, and mission, was to share this knowledge with the world.”
As you can imagine, I’ve met many people who have said they will change the world, and they’ve gone on to accomplish very little. There was something different about Rhonda when she spoke of her vision. I remember my inner cynic saying, “You like everyone,” yet I remember noticing there was something different about her. She had a sparkle that had my inner coach saying, “She’s going to do it. But how?!”
Many of the teachers featured on The Secret were filmed at the summer 2005 meeting of the Transformational Leadership Council. That’s where Jack Canfield, Marie Diamond, Lisa Nichols, Marci Shimoff, Hale Dwoskin, and Bill Harris were filmed—they are some of our “authors” who are also in The Secret.
The film and book didn’t present anything new. It showed what everyone had been teaching for ages. But what was new was how the project brought everyone—the teachers and the students—together speaking a common language of The Law of Attraction. It opened great conversations in the media, people’s living rooms, and at the water coolers of work and the web.
It says that you attract into your life whatever you focus on. Whatever you give your energy and attention to, you will attract in your life.
The Law of Attraction formula that The Secret massively popularized is Ask, Believe, Receive. People using this formula have found it to be tremendously powerful. Everything from legendary relationships to vast financial fortunes have been created by this process. Know what you want and ask for it. Believe it’s coming and believe whole heartedly, with great enthusiasm, and gratitude—in every cell of your body. Then be open to receive it by trusting and acting upon your intuitions and inspirations.
Perhaps no other teacher exemplifies The Law of Attraction more than Jack Canfield, who is best known as the creator of the Chicken Soup for the Soul series of books that has sold over 110 million copies. He’s also the founder of the Transformational Leadership Council.
Jack had been a longtime fan of Learning Strategies and the Paraliminals, which is part of the reason he mentioned us seven times in his 2005 bestseller and self-help bible, The Success Principles. We had several conversations about creating a personal learning course together, but it wasn’t until endless questions flowed in from our clients about The Secret that we decided to create Effortless Success: Activating the Law of Attraction.
The course shows you how to take conscious control of The Law of Attraction. It presents a relevant and workable system with specific mental, physical, emotional, and spiritual strategies that you can use to create an extraordinary life filled with amazing accomplishments.
It shows you how to discover what gives your life meaning and translate this insight into a compelling vision—even if you are unsure about it right now. This is a master key for attracting what you want.
The course helps you create and achieve powerful goals with guidance from a source that is not tainted by fear or self-limiting belief.
It helps you move into action that is free of friction, tension, and struggle. That’s the “effortless” from Effortless Success. It’s not about kicking back in the Laz-y-boy, but kicking butt. This course shows you how to actively engage in life—a joyful, successful, and abundant life.
The Law of Attraction is not magic. It is getting attuned to the laws governing the results that you create.
I overheard a client talking about Effortless Success at our Four Masters weekend in February. He said:
It’s a shortcut to success. It doesn’t make the mountains disappear, but it shows you the path of least resistance, the easiest way to get to where you want to go. And it helps you enjoy the process, so that instead of waking each morning to a struggle, you awake with fresh excitement for the day.
You can read more about Effortless Success on our website. Come back to our blog in the next few weeks as we explore various aspects of the Law of Attraction and bringing effortless success into your life.
Pete



